Customer Analytics Platform — Omni-Channel Retailer

Situation & Challenge

A retail business operating across physical stores and an e-commerce platform had no unified view of customer behaviour. Online and in-store purchase data lived in separate systems, marketing campaigns were not measurable end-to-end, and the merchandising team was making ranging decisions based on intuition rather than demand data.

What Coadjutant Built

A customer data platform connecting POS, e-commerce, loyalty, and email marketing systems into a unified customer record. Cohort analysis, basket affinity models, churn prediction scoring, and a self-service analytics interface for the merchandising and marketing teams. Weekly automated insight summaries delivered to the leadership team.

Technology & Protocols